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What's included

Everything in the price, in writing.

Everything in the fixed price, everything in the care plan, and what we quote separately. If it is not on this page, ask before you order.

Two packages
WebsiteOnline shop
One-off buildNZ$1,990no GSTNZ$4,990no GST
Care plan: hosting, updates and editsNZ$99 a monthno GSTNZ$199 a monthno GST
Build + 3 months careThe minimum total, 3-month minimum termNZ$2,287no GSTNZ$5,587no GST
Live in5 business days from content received10 business days from content received
See your website in seconds

Free. No card. Change the words and try other photos before you pay.

Every website

What every website includes

Your site
  • A mobile-first website for any small business, on the closest style to your business (for example allied health, professional services or trades), built from your draft preview.
  • Up to 5 pages: Home, Services, About, a page for your industry (Conditions, Areas we service or Team) and Contact.
  • Every section your business needs: services, about, the areas you serve or the conditions you treat, FAQ, a contact or quote form, a booking link, hours and location.
  • A signature section designed for your business, checked by our team before it goes live.
  • Your logo and your colours on every page. No logo yet? A clean palette you can keep.
  • Curated photos for your industry. Your own photos if you have them.
Your content
  • Draft copy for every section, written for your business. You check it; we change anything you want changed.
  • A guided questionnaire that saves as you go, pre-filled from your preview so nothing is asked twice.
  • Three rounds of changes before launch: comment on your preview, we make the changes, and repeat up to three times before you approve. We aim to return each round of changes within two business days of receiving it.
Your domain and hosting
  • A new domain registered in your name, or your existing domain connected.
  • Hosting in Australia with SSL, on a standard WordPress install of your own.
  • Search set-up: page titles and descriptions, structured data and a sitemap, so Google can read your site properly.
Going live
  • A mobile speed score of 90 or more, measured before launch.
  • Accessibility checks on every page.
  • Live within 5 business days from content received, or your first month of the care plan is free.

Online shop

What the Online shop adds

Everything in the Website package, plus a WooCommerce shop that takes payments into your own Stripe account.

Included in the shop
  • A WooCommerce shop with cart and checkout
  • Up to 50 products (with size or colour options), loaded by us from your spreadsheet and photos
  • Product categories
  • Card, Apple Pay and Google Pay through your own Stripe account: you are the merchant
  • Prices shown to your customers include GST when you are registered for it
  • Shipping by flat rate or by zone (Australia, New Zealand)
  • Order emails to you and your customers
  • Shipping and returns policy pages from lawyer-approved templates
  • Live in 10 business days from content received

See a live shop Kiln & Linen, a demo business: its details are invented and its checkout takes no orders.

See an online shop we built

Quoted separately for shops
  • More than 50 products
  • Subscriptions or bookings
  • Wholesale or B2B pricing
  • Multi-currency or a marketplace
  • Xero, ERP or stock-system integrations
  • Custom plugins
Ask for a shop quote

Add-ons

Add-ons, when you want more

Add one when you order, or later from your account.

SEO + AEO

Get found: on Google and in AI answers

More and more customers ask Google, or AI assistants like ChatGPT, who they should call near them. Those tools tend to recommend businesses whose details are clear, consistent and well listed.

The setup puts your business in that picture. The monthly work keeps it fresh.

Work we do every month to help you get found on Google and by AI assistants. We promise the work, never rankings, traffic or mentions by AI assistants.

Setup, once

NZ$990, no GST

Monthly plan

NZ$299 a month, no GST, NZ$897 over the 3-month minimum term

Setup + 3 months (minimum total)

NZ$1,887, no GST

The monthly plan needs the setup. It has a 3-month minimum, then runs month to month; cancel online any time.

See your website in seconds

Tick SEO + AEO when you order, or add it later from your account.

The setup
  • Google Business Profile. We set up your Google Business Profile, or clean up the one you have.
  • Google Search Console and Bing. We set up Google Search Console and Bing Webmaster Tools and submit your sitemap.
  • 20 local directory listings. We list your business in 20 Australian or New Zealand directories with the same name, address and phone.
  • llms.txt for AI assistants. We publish an llms.txt file: plain facts about your business that AI assistants can read.
  • FAQ answers and schema. We write clear answers to the questions customers ask and mark them up so search engines and AI assistants can read them.
  • Keyword and competitor map. We agree the searches that matter to you and look at who appears for them now.
  • Baseline report. We measure where you appear for the agreed searches today, and whether AI assistants mention you.
Every month
  • 2 new pages. We write 2 new location or service pages for your site every month, on top of your 5 pages.
  • Google Business Profile posts. We post updates to your Google Business Profile.
  • Directory upkeep. We keep your directory listings consistent and fix any that drift.
  • FAQ refresh. We refresh your FAQ answers and schema from the questions real customers ask.
  • Monthly report. We email you the numbers we measured: rankings for your agreed searches, Search Console clicks and impressions, whether AI assistants mention you, and the work we did.

Ownership

You own it. No lock-in.

Straight from our terms, in plain English.

  • Your domain is registered in your name.
  • Your site is a standard WordPress site, not a closed builder.
  • When your care plan ends, you get a complete copy of your site and we move your domain to a registrar you choose. We keep nothing back.
  • After the 3-month minimum term the care plan runs month to month, and you cancel online from your account.
  • Cancel during the minimum term and the exit fee is never more than the months left in it.

Read the terms

After launch

Care plan, and what we quote

What the care plan covers

Keeps your site hosted, secure and up to date after launch. It comes with every site.

  • Hosting in Australia, with SSL.
  • Backups.
  • WordPress and plugin updates.
  • Security monitoring.
  • 30 minutes of edits a month: new text, a new photo, a changed price, a new team member.
  • Support by email.

The minimum term is 3 months. After it the care plan runs month to month and you can cancel online from your account.

Not included

These are quoted separately, or are better done by a specialist.

  • Businesses with more than one location
  • Sites with more than 5 pages
  • Ongoing copywriting beyond your monthly edit minutes
  • Photography and logo design
  • Advertising management
  • The booking system itself: we link to Cliniko, Halaxy or Nookal rather than replace them
Ask for a custom quote

See yours, not ours.

Four details and a few seconds. No account, no card.

See your website